Tried, Tested and True: Ten “Best Practices” for the modern communicator

You and I will never have the opportunity to get to know each other like our friends know us. We didn’t grow up in the same neighbourhood. We didn’t bond through four years of undergrad studies and “be-my-wingman-tonight” partying. Hell, we may never even meet face-to-face; were we to, you’d possibly find me much shorter [...]

You can’t always get what you want…

…but if you try sometimes, you just might find you get what you need
Get Satisfaction is a free, interactive website that encourages and archives interaction between companies, their representatives and customers. The interface is simple yet modern; the what-you-see-is-what-you-get design appears to be pop-up free, which pleasantly surprised this reviewer, who otherwise expected his first experience [...]

Dumb, dumb-dumb, dumb-dumb: CBC loses ‘The Hockey Theme’

Nothing, absolutely nothing, is forever. Traditionalists are spinning in their graves, or over their lattes

I won’t pretend I’m 17 years old all over again and start gnashing teeth over the CBC’s decision to allow Canada’s iconic ’second national anthem,’ The Hockey Theme, to take up residence on a rival network. I can’t summon that fearsome, [...]